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Multiracial Colleagues

AI for Sales + Marketing.

Boost sales and marketing performance with our AI course, exploring key AI applications, customer segmentation, predictive analytics, personalised targeting techniques, account based marketing (ABM).

What we cover.

Course Overview.


Explore the transformative power of artificial intelligence (AI) in sales and marketing with our comprehensive course. From lead generation, account based marketing (ABM), customer segmentation to personalised marketing campaigns and predictive analytics, AI is reshaping the way businesses drive revenue and engage customers. Join us to discover strategic approaches, practical AI applications, and invaluable insights, empowering you to excel in the AI-driven landscape of sales and marketing.

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Whether you're a sales professional, marketer, or business leader, this course equips you with the knowledge, skills, and insights to drive revenue growth, enhance customer engagement, and stay ahead of the competition in the AI-driven era of sales and marketing.

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Course Outline.

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Module 1: Introduction to AI in Sales and Marketing

  • Understanding the role of AI in revolutionising sales and marketing strategies

  • Key concepts and terminology in AI relevant to sales and marketing professionals

  • Evolution of AI applications in sales and marketing and current trends


Module 2: AI-Powered Lead Generation and Customer Segmentation

  • Leveraging AI algorithms for lead scoring and qualification

  • Enhancing customer segmentation and targeting with AI-driven analytics

  • Implementing predictive modelling for identifying high-potential leads and prospects

 

Module 3: Personalised Marketing and Customer Engagement

  • Crafting personalised marketing messages and campaigns using AI-driven insights

  • Enhancing customer experiences through targeted content recommendations

  • Implementing AI-powered chatbots and virtual assistants for customer service and support

 

Module 4: Sales Enablement and Performance Optimisation

  • Empowering sales teams with AI-driven sales enablement tools and technologies

  • Analysing sales data and performance metrics to identify trends and opportunities

  • Implementing AI-driven sales forecasting and pipeline management solutions

 

Module 5: Ethical and Regulatory Considerations

  • Exploring ethical implications of AI adoption in sales and marketing practices

  • Addressing data privacy and security concerns in AI-powered customer interactions

  • Navigating regulatory frameworks and compliance requirements in AI sales and marketing solutions

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Module 6: Case Studies and Industry Insights

  • Analysing real-world examples of successful AI implementations in sales and marketing

  • Drawing insights from case studies and best practices in AI-driven sales and marketing strategies

  • Anticipating future trends and opportunities in AI sales and marketing innovations

 

Course Exercises.

 

  • Lead Scoring Challenge: Develop an AI model to score and prioritise leads based on historical data and customer behaviour.

 

  • Personalised Marketing Campaign Design: Design a personalised marketing campaign leveraging AI-driven insights to target specific customer segments.

 

  • Sales Performance Analysis: Analyse sales data using AI techniques to identify factors impacting sales performance and propose strategies for improvement.

 

  • Ethical Decision-Making Scenario: Evaluate an ethical dilemma in AI sales and marketing practices and propose solutions for responsible AI use.

 

  • Case Study Analysis: Analyse a case study of AI implementation in sales and marketing, identifying key success factors and lessons learned.

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